VIDA, India’s trailblazing electric scooter, initially positioned itself as the nation's "not-first" choice, highlighting Hero's meticulous R&D efforts. This bold stance was reinforced by an innovative CyberHub activation in Gurugram, underscoring the brand's commitment to testing and innovation. "Make Way" serves as a rallying cry, urging riders to defy skepticism towards EVs and embrace change. With this tagline, VIDA stands apart from greenwashing trends, offering a gritty, authentic approach to electric mobility.