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Nike: Da Da Ding

SportsDelhi

We made a music video to show the power of women in sport. And it was FIERCE. AS. (You Know)

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ClientNike

July 2016

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W+K India kicked off its very first Nike Just Do It campaign not with a commercial, but with a music video-turned-internet phenomenon called Da Da Ding. It triggered a movement and changed the way sport is thought about in India.We made a music video to show the power of women in sport. And it was FIERCE. AS. (You Know).

Nike-dadading-Deepika Padukone

nike-dadading-Joshna Chinappa

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